Italian sunglasses manufacturer Ray-Ban released the above advertisement, set roughly in the 1940s, featuring two men confidently walking down the street holding hands. This of course would have been highly controversial in the earlier half of the 20th century so passers-by gaze in horror. The ad is part of Ray-Ban’s “Never Hide” campaign that was described in 2007 as:
“Having the courage to express your true self, your thoughts and your personality genuinely, to stay faithful to the values of authenticity and uniqueness have, in fact, made up the DNA of the Ray-Ban brand since its beginning in 1937 to today. And it is these qualities that characterize true leaders.”
Honestly, this just makes me sad. They really could have set this in modern day and kept the reactions of the passers-by. Sorry for my pessimism - it’s finals week.